Kevin Doory

Baltimore, Md

Kevin Doory is a Search Marketing professional with core competencies in both Search Engine Optimization (SEO) & Pay Per Click (PPC). He is responsible for the search strategy for clients for both paid and organic. He works closely with website design and development team during inception, design and development of a website, as well as on-going maintenance. Kevin provides Search Engine Marketing (SEM) recommendations for sales team, to help reach his client's goals.

Experience

Search Engine Marketing, XIGroup; White Marsh, MD December 2007 – Present

• Search Engine Optimization (SEO) recommendations both On-Page and Off-Page for Automotive Dealer clients
• Maintain deliverables including Keyword, industry, and competitive research
• Responsible for Title/META tag creation for client’s sites, Content creation, Linking strategies, and site architecture
• Continuous improvement of processes and team working, content partnerships, linking partnerships, & customer issues
• Optimize sites for Geo-targeting using geo-sitemaps, Yahoo Local, Google Local
• Project manager responsible for website analysis, research and recommendations In-house SEO for XIGroup websites

• Create, implement, and manage Pay-Per-Click (PPC) portfolio for over 50 individual clients
• Keyword development, creative, landing page selection, campaign optimization, reporting, testing, optimization, and analysis
• Analyze and report on key metrics for PPC campaigns in Google, Yahoo, and MSN
• Manage to predefined budget requirements and efficiency targets; Provide forecasts for cost and traffic
• Translate analytical findings into concise business actions & recommendations to enhance overall client SEM goals & objectives
• Manage all aspects of SEM reporting including Daily activity reports, tracking codes and technical campaign tracking requirements

Search Engine Marketing Specialist, Pivnet; Timonium, MD December 2007 – Present

• Create, manage and execute Search Engine Marketing, Search Engine Optimization and Pay-Per-Click strategies
• Analyze and report on key metrics for PPC campaigns in Google
• Assist in the management of multiple SEO campaigns
• Title/META tag creation for client’s sites

Internet Marketing Specialist, FSI Holding; Columbia, MD January 2006 – November 2007

• Responsible for Search Engine Optimization, updates and new strategies
• Developing and Improving websites and landing pages to enhance natural search rankings
• Work with web design team to maintain SEO standards
• Project manager responsible for website analysis, research and recommendations
• Keyword research and content integration, metatags, page and title descriptions and site architecture
• Create and manage Pay Per Click campaigns for Debt Shield & FSI Tax

Wholesale Account Executive, Dream House Mortgage; Baltimore, MD March 2005 – January 2006

• Originate loans servicing all 50 states
• Managed pipeline on average of 2 million dollars
• Assist in development of new campaigns and distribute material to existing and new client base

Financial Specialist, Wachovia; Baltimore, MD — August 2004 - March 2005

• Prospect and identify qualifying leads for existing customers
• Strengthen and develop new business with existing customers
• Provide financial consulting to existing customers and assess their long term financial goal

Senior Account Manager, MBNA; Hunt Valley, MD — January 2002 - August 2004

• Manage Sports and Entertainment portfolio loan losses
• Manage monthly portfolios of $8 million to $20 million
• Help Customers to manage personal loans, arranging special programs
• Identify and refer risky accounts, including possible fraud

Certifications & Training

References

Available Upon Request

Copyright 2009 Kevin Doory @ kevindoory.com